nice to meet you anyway

Simple yet effective.

Whether its the ones that come with the paper on the weekend, or the monthlies read by thousands of fashionistas everywhere, I’ll devour it like its a hot chocolate dipped in coffee rolled in cocoa on a cold winter eve. A tried a true method for a fashion, celeb and human interest hit a magazine comes with all the entertainment of a book, but none of the committment AND all the fashion writing of an online blog but in 3D and deliciously portable.

I have a subscription to Shop Til You Drop, a present from a family friend which is a little slice of heaven delivered to my door every month. Shop is a good one for fashion fashion and more fashion, always something I want to buy and its so nice when you see something you already own in there too! My sister gets Cleo [from the same family friend!] and also Marie Claire. Cleo is more dense in articles than Shop which also has its place, and Marie Claire shows everything I could ever want and never afford. At least not yet [here's hoping]. Pretty much every month my sis and I inevitably will buy Cosmo [where Gala from iCiNG has a column!] and maybe Madison for more of that commercial hit. We occasionally get Vogue for some high fashion goodness and I really enjoy the more indie mags Nylon when I can find it and my fav bi monthly publication frankie which in my opinion also has the best website, bonus.

For me, sitting down with a good magazine is kind of like sitting down to the computer after a month of not visiting any of my favourite blogs and reading it all in one hit. Unadultered yumminess.

iGeneration is one of many nick names for my generation, some people might even consider me part of Generation Y, [but only just]. I’m somewhere inbetween Y and i [aka the internet generation] because I do have some memories of a pre-internet world but I was born in the 90s [by a day or 5].

But anyway, back to the original point of this, the article that prompted this post is talking about the design revolution in technology, lead by Apple of course, that is fuelled by the femal geek, the female who wants a phone that looks good AND does everything and more. We want a digital camera we can fit in any handbag, an iPod [or some derivative thereof] that holds more music than we can poke a stick at. We NEED entertainment like the cute Nintendo Wii or Nintendo DS Lite both pretty, sleek and useful. Unless I’m, very much mistaken the DS is the one where the ad features a female whose probably about 20, which I don’t think I’ve ever seen before with this kind of product.

Clearly, with Apple dominating in the mp3 and computer side of things, I think the biggest market with room for growth is clearly mobiles phones, though Apple are even making headway there. Personally the Prada phone for LG tickles my fancy though at $999 I’ll be admiring it from afar for a while yet. This article poaches a little fact from another article in the same supplement that talks about the lack of female skewed radio called the 80% minority. Both these articles make a point that 80% of buying decisions are made or influenced by women, and yet many of the big wigs are scared of ‘alienating’ 50% of their market [ie. men]. In our voyeuristic, narcissistic society, materialism is back, geek is the new chic and we’re on the cusp of this long awaited technolgical revolution. In the 50’s it was dishwashers and microwaves. The noughties and beyond are bringing advancements like these, completely unforseen and completely marketable, and once again their aimed at women. But this time the women are gadget savvy business women instead of stay at home wives and mothers.

Women these days are gradually becoming more likely to buy a MacBook, an iPod or a new phone than this seasons ‘It’ bag by good old MJ [Marc Jacobs] or Balenciaga as seen on Micha, Nicole or MK&A.